# MIT Technology Review Brasil: why rejection of AI is not reducing its use

- Published: 2026-10-11T09:00:59.000Z
- Updated: 2026-10-11T15:28:11.068Z
- Section: Market
- Topics: Society
- Page: https://aidailyjournal.com/en/n/2026/10/11/mit-technology-review-brasil-why-rejection-of-ai-is-not-reducing-its-use/
- Sources: [MIT Technology Review Brasil](https://mittechreview.com.br/por-que-as-pessoas-nao-se-cansam-da-ia-se-realmente-odeiam-ela)

## Summary

MIT Technology Review Brasil examines the contradiction between worsening public opinion of AI and its growing use. Surveys cited in the analysis show pessimism in the United States and nervousness about AI products, while Sensor Tower estimates that ChatGPT reached 1 billion monthly users in May and Gemini reached 950 million in July; according to the Pew Research Center, half of U.S. adults now use a chatbot.

The publication suggests that many users do not necessarily reject the technology itself, but companies’ pressure to bring it into more and more areas of life. The piece compares this dynamic with social media and says that higher adoption in the Global North, where pessimism tends to be greater, may indicate that use intensifies dissatisfaction.

## Why it matters (editorial interpretation)

The combination of growing use and worsening opinion could pressure companies to better justify where AI is applied rather than simply expand its presence. The comparison with social media also suggests that adoption and dissatisfaction may advance together, according to the cited analysis.

_Summary written by AI Daily Journal in its own words, based on the sources above. For details, read the original articles._