# OpenAI may revive Sora as a Hollywood tool, The Information reports

- Published: 2026-10-13T10:30:00.000Z
- Updated: 2026-10-17T22:07:18.486Z
- Section: Market
- Topics: Business, Creation
- Page: https://aidailyjournal.com/en/n/2026/10/13/openai-may-revive-sora-as-a-hollywood-tool-the-information-reports/
- Sources: [Xataka](https://xataka.com/cine-y-tv/hace-siete-meses-openai-mato-su-ia-generacion-video-ahora-planean-resucitar-sora-como-herramienta-para-hollywood)

## Summary

OpenAI may be considering reviving Sora, which it shut down in March, not as a consumer product but as a software and services tool for the film industry, The Information reports. The earlier decision was intended to free computing capacity for other products, while the growth of AI video-generation apps has increased demand in the audiovisual sector.

The Information also reports that OpenAI is negotiating with a video startup founded by Bill Peebles, formerly responsible for Sora research, and Jeffrey Katzenberg. The startup aims to develop its own tools for the film industry; the deal is not finalized, but the proposal would give OpenAI a stake in the business. Xataka also cites growing AI use by companies including Lionsgate, Netflix and Amazon Prime Video.

## Why it matters (editorial interpretation)

A possible shift of Sora toward software and services for film could signal a strategy of prioritizing professional customers over a consumer product. The negotiation would also link OpenAI to a company created to develop AI tools for the audiovisual industry, although the deal has not been finalized.

_Summary written by AI Daily Journal in its own words, based on the sources above. For details, read the original articles._