# Wired: Meta’s Muse has not yet transformed businesses

- Published: 2026-10-31T10:30:00.000Z
- Updated: 2026-10-31T22:03:32.769Z
- Section: Market
- Topics: Agents, Business
- Page: https://aidailyjournal.com/en/n/2026/10/31/wired-meta-s-muse-has-not-yet-transformed-businesses/
- Sources: [Wired](https://wired.com/story/metas-muse-could-upend-all-kinds-of-businesses-it-hasnt-yet)

## Summary

Meta says more than 10 million people in the US and Canada activated Muse, and that more than 25 percent used it to shop. But executives at roughly 50 companies told Wired that activity generated by the agent and similar tools remains low: DoorDash reported hundreds of orders, while T-Mobile, Hilton, Ally Financial, eBay, and Life Time Group reported insignificant impact or no agent-attributed cancellations.

Some companies are already preparing for wider adoption. Chipotle said orders made by agents rose by a single-digit percentage after Muse debuted and that it is adjusting its website code; Costco and Extra Space Storage also said sales originating from AI chatbots are growing. At the same time, companies are weighing costs, security, and Meta’s plan to charge fees for transactions facilitated by Muse.

## Why it matters (editorial interpretation)

The accounts gathered by Wired suggest that commercial use of Muse and similar tools remains uneven: some companies are already adjusting their websites as sales grow, while others weigh costs, security, and possible fees from Meta. Adoption therefore involves both actual demand and operational preparation.

_Summary written by AI Daily Journal in its own words, based on the sources above. For details, read the original articles._