September 27, 2026 Understand what changes. Find what to use.

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TechCrunch discusses whether Muse can overcome doubts about trust in Meta

Meta’s newly released AI agent Muse was the highlight of the company’s annual Connect event, where Mark Zuckerberg signaled that Meta plans to expand AI features across its products. Unlike OpenAI and Anthropic, which have been focusing on coding and enterprise tools, Meta is betting on a consumer-oriented experience — including a Tamagotchi-style device that the company says is intended only for adults.

On TechCrunch’s Equity podcast, participants discussed whether that strategy fits Meta’s experience embedding products in people’s everyday lives. Sean O’Kane, who tested Muse, said the agent found unclaimed money for him, but described the feature as more of a “party trick” than something likely to drive continued use. The podcast also raised questions about whether users will trust Meta with sensitive information, given that the company’s business depends on advertising.

Why it matters · editorial interpretation

Meta’s strategy puts sustained usefulness and trust at the center of consumer-agent adoption. Sean O’Kane’s account suggests that novelty alone may not sustain repeated use, while Meta’s advertising-based business makes the handling of sensitive information an important consideration.

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