Honeyjar bets on AI to expand public relations tools

Honeyjar is developing AI tools to support public relations and communications work, including drafting announcements, building journalist lists, monitoring news and social media, and identifying speaking opportunities. Founders Michelle Masek and Nadia Jamshidi say the goal is to bring signals, context, strategy, judgment, timing and execution into one communications workflow, also serving people who handle communications without having it in their job title.

Masek told TechCrunch that the tool is not intended to replace public relations professionals and that users remain responsible for sending or publishing the material. She said the waitlist received 10,000 signups in its first 24 hours. Nextdoor, Coco Robotics, Bloomberg Beta and agencies Mission North and Full Picture are among the beta testers. The startup is participating in TechCrunch Disrupt’s Startup Battlefield 200.