Meta launches “Your Algorithm” on Facebook to customize feeds
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Meta launched “Your Algorithm” on Facebook, allowing users to describe in their own words the topics and content they want to see more or less in Feed and Reels. Users can also select “interested” or “not interested” from the three-dot menu on a post; the company says the platform may ask follow-up questions to better understand their preferences and update recommendations in real time.
The feature is part of Meta’s set of AI-powered personalization tools and expands the use of large language models in ranking systems, according to the company. “Your Algorithm” had previously launched on Instagram, while Threads has a related feature called “Dear Algo”.
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The feature could give users a more direct way to influence Facebook recommendations, beyond signals gathered from interactions with posts. Meta’s expanded use of language models in ranking systems also connects preferences expressed in natural language to Feed and Reels personalization, according to the company.