OpenAI may revive Sora as a Hollywood tool, The Information reports
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OpenAI may be considering reviving Sora, which it shut down in March, not as a consumer product but as a software and services tool for the film industry, The Information reports. The earlier decision was intended to free computing capacity for other products, while the growth of AI video-generation apps has increased demand in the audiovisual sector.
The Information also reports that OpenAI is negotiating with a video startup founded by Bill Peebles, formerly responsible for Sora research, and Jeffrey Katzenberg. The startup aims to develop its own tools for the film industry; the deal is not finalized, but the proposal would give OpenAI a stake in the business. Xataka also cites growing AI use by companies including Lionsgate, Netflix and Amazon Prime Video.
Why it matters · editorial interpretation
A possible shift of Sora toward software and services for film could signal a strategy of prioritizing professional customers over a consumer product. The negotiation would also link OpenAI to a company created to develop AI tools for the audiovisual industry, although the deal has not been finalized.
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