November 13, 2026 Understand what changes. Find what to use.

AI in practiceNews1 source

Wired says Friend 2 is louder and less interesting

Wired reviewed the Friend 2, the second-generation AI chatbot pendant created by Avi Schiffmann. The device arrived in July for $249, $100 more than the original, and runs on OpenAI’s latest language models. It picks up nearby sound, lets users start conversations by tapping it and sometimes speaks without prompting; it also builds a memory map of conversations.

In Wired’s experience, the device took several taps to stop talking and delivered generic commentary in a tinny voice. Schiffmann had said each device would have a fixed personality, but the magazine reports that the app allows users to change the name and create multiple personas, which seemed barely different from one another. Friend 2 appeared shortly before Meta announced its Muse pendant, and Friend is working on another pendant that looks similar to Meta’s product, the article says.

Why it matters · editorial interpretation

Wired’s experience suggests that, for conversational devices that pick up nearby sound and may speak without prompting, control over when to stop the interaction is a central usability issue. The difference between the fixed personality described by Schiffmann and the options found in the app could also complicate the product’s positioning.

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