Mark Wahlberg says he supports AI in film and a clone carrying on his legacy
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Mark Wahlberg said at TechCrunch Disrupt that AI has a place in filmmaking when it is used to enhance a production, rather than to generate scripts on its own or replace actors. The actor said he may use the technology in the upcoming Pete Rose biopic to improve the setting of a stadium, while arguing that storytelling should remain at the center of filmmaking and expressing less interest in movies driven mainly by visual effects.
Asked about creating a digital replica of his body, face, movements and voice, Wahlberg said he would be open to the idea and that his children or grandchildren could manage his likeness in the future. He also said he would not object to an AI version of himself continuing the animated series “Ted” if he could no longer participate or no longer existed, provided there was an audience for it.
Why it matters · editorial interpretation
Wahlberg’s position illustrates a possible distinction between using AI as a production tool and using it to replace actors or creative decisions. His openness to a digital replica also raises questions about family control, consent and continuing characters after death, although he conditions its use on there being an audience.
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