Just Eat apologises for AI-generated food image errors and pauses test

Just Eat apologised after AI-generated images for restaurant food items were ridiculed on social media. The delivery platform had been testing the technology to illustrate dishes that did not yet have photos, but it produced inaccurate combinations, including bacon and eggs floating in a glass of fizzy drink, chips sticking out of a muffin and a cheese roll turned into sushi.

A spokesperson told the BBC that the company was removing the incorrect images and would stop producing new ones until the tool was further developed. Just Eat said it was trialling AI-enhanced images while working with tens of thousands of small restaurants. The incident also prompted criticism from customers who said they wanted to see what dishes actually look like to avoid disappointed expectations.