Meta says Muse has over 10 million users, with shopping a top activity

Meta said during its third-quarter earnings call that Muse has surpassed 10 million users. Mark Zuckerberg said about 25% of people who set up the app use it daily, and that more than a quarter of engaged users who shop through the agent have an average purchase size above $200. Shopping and personal productivity tasks, such as connecting the agent to email and calendars, are among its leading uses, the executive said.

Zuckerberg said Meta plans to keep Muse free for most users and take a share of commerce conducted on the platform, while power users will pay for more capable models or additional tokens. The company also plans to expand Muse Secure VM, introduce Muse Confidential VM and develop a “Muse network” connecting friends’, families’ and businesses’ agents. Meta expects to improve the service’s compute-cost efficiency by more than tenfold next year and make it profitable once its revenue streams reach scale.