Adam Mosseri says negativity around AI ‘is going to get worse’

Instagram head Adam Mosseri told the Colin and Samir podcast that anxiety, frustration, and anger around artificial intelligence are likely to increase in the coming years, particularly in creative industries. He said concerns include content being used to train models, safety, job displacement, and the fear of being left behind. The interview took place as the executive discussed Instagram’s launch of widescreen and long-form video.

Mosseri said Instagram does not rank AI creators differently, but questioned whether AI-generated content has the same quality as other content. He said the platform is starting to require AI accounts to identify themselves, although banning this type of content would not be practical. The Verge reports that Instagram began cracking down on AI-generated profiles in August; celebrity deepfakes remain an issue.