Google announces platform to bring more apps to Gemini and Search
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Google announced the Connected Apps Platform, which lets businesses and developers build, test and submit connected apps for use in Gemini, Google Search or both. The public preview is available in beta to U.S. developers who join the waitlist. To participate, they must integrate a cloud-hosted MCP server or Android MCP using the AppFunctions APIs and register the app in Google Connected Console.
After publication, developers can track traffic, latency and error rates, while maintaining control over elements of their brand identity. Google says more than 50 connected apps are already available in Gemini, including services from Adobe, Experian, Localiza and Peloton; they will come to Google Search over the next few weeks. The Calm app is also expected to launch on Gemini and Search. Google did not say when the platform would become more broadly available.
Why it matters · editorial interpretation
The platform creates a formal path for integrating third-party services into Gemini and Google Search through MCP, APIs and operational metrics. Because access is still limited to U.S. developers in beta and requires a waitlist, its immediate reach remains restricted.
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