Google plans to bring AI Mode ads to Brazil, Mexico and the UK in 2026

Google plans to bring AI Mode ads to Brazil, Mexico and the UK in the next two months, Shashi Thakur, Google Ads’ vice president and general manager, said in a post on the company’s official blog. The expansion has already begun in 10 countries, and Google says it plans to reach other markets by the end of the year. According to the company, AI Mode searches are, on average, three times longer than traditional searches; the ads will be labeled “Sponsored.”

In the United States, Google is also launching multistep ads that may appear in follow-up questions within the same conversation. Thakur said the company’s research indicates that users find the ads acceptable and relevant, with click-through rates reportedly similar to those for unpaid product results. The announcement comes amid pressure on search advertising and AI spending; according to Reuters, Alphabet shares fell 11.7% after an earnings report that fell short of expectations.