Avanade says 64% of Brazilian companies invest in AI without calculating returns
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The AI Reality Report, conducted by consulting firm Avanade, says 64% of Brazilian companies invest in artificial intelligence without calculating whether they will see a financial return. Overall sentiment is positive: 67% see benefits in these investments, above the global average of 59%, but only 51% say they perceive economic gains. Increased employee productivity is among the main benefits cited.
The survey also indicates that 77% of companies consider training their teams to use AI urgent, while 51% point to cybersecurity and privacy challenges. In addition, 79.6% acknowledge that companies consider themselves more advanced in AI than they actually are, and 70.9% say their systems still cannot access all available data. The survey was conducted between August and September among 230 professionals in leadership positions at Brazilian companies with annual revenue above US$500 million.
Why it matters · editorial interpretation
The figures suggest a gap between Brazilian companies’ enthusiasm for AI and their ability to measure results, train teams, and address security and privacy. Because the survey covered 230 leaders at companies with annual revenue above US$500 million, its percentages describe that specific group rather than the entire market.