OpenAI launches verified business profiles and agents in ChatGPT
🎧 Listen to this story
OpenAI launched the Business Hub in beta, a place where companies can create profiles, verify their organizations, and update information about products and services in ChatGPT. Eligible e-commerce and online service businesses in the US will also be able to create verified Business Agents, which can appear in ChatGPT responses and let users ask about offerings, compare products, and continue the conversation. The interactions will be labeled and kept separate from the main conversation, OpenAI says.
The Business Hub will also provide data such as profile views, mentions in ChatGPT, website clicks, and top discovery topics. OpenAI did not detail the verification process; the company’s VP of monetization, Benji Shomair, said there are different methods for different types of businesses and markets. According to TechCrunch, the initiative brings ChatGPT closer to the business profiles offered by search engines such as Google, after OpenAI retired a previous direct e-commerce project in March.
Why it matters · editorial interpretation
The initiative could create a new channel for discovering and comparing products inside ChatGPT, supported by metrics for businesses. Because OpenAI has not yet detailed the verification process, questions remain about how trust in these profiles will be established across different markets.
Sources
Agents