Meta says Muse can now call U.S. businesses — for paying subscribers

Meta announced that its consumer AI agent, Muse, can now call U.S. businesses on users’ behalf. Initially tested with a limited group of users, the feature is now available to all paying subscribers; plans start at $20 per month. Alexandr Wang, Meta’s chief AI officer, cited calls to insurance companies, cable companies, the DMV and restaurants as possible uses.

TechCrunch notes that other agents, including Instinct’s and Google’s Gemini, also offer calls to businesses, but many receptionists hang up when they identify an AI. Meta said last month that Muse has more than 10 million users. The option to create a Muse email address, currently available to paying subscribers, will soon roll out to free users, Wang said.